SeO
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Conversion Rate

PPC

Whether it's online or offline, digital or traditional, the principles of business and marketing are the same. It's all about your customers and their customer journey.  Let's make sure they take that journey with you. 

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1. Building Awareness

First things first, let's make sure your audience knows who you are and knows what you do. It's where all customer journeys start and always adding to the top of the marketing funnel means it won't run dry. 

• Key Tactics: Social Media Advertising, Display Advertising, Content Marketing, Video

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2. Capturing Interest

Be there when your potential customers are looking for what you offer. Especially in the search engines, the most visible and compelling businesses come up trumps. Let's get you on top of the pile and above competitors.

• Key Tactics: SEO, Pay Per Click Advertising (Google AdWords, Google Shopping, Bing Ads)

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3. Turning Interest into Business

In the competitive online market, when you have the interest of a potential customer, it's time to make it count. Provide the solution to their needs and remove their doubts to capture the enquiry or sales.

• Key Tactics: Conversion Rate Optimisation (CRO), Usability and UX, Remarketing, Email Marketing

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4. Repeat Business & Advocacy

Your customers and clients are ready and waiting to hear from you. Take the opportunity to engage them, achieve repeat business and drive advocacy and word of mouth. 

• Key Tactics: Email Marketing, Social Media, Remarketing, Marketing Automation, Content Marketing

What's Your Customers' Journey?

The Herringbone ethos of 'Marketing Tailored to You' equally means marketing tailored to your audience. The first stage is to understand your business and your audience in the greatest depth possible. This makes for efficient and effective marketing with great results.

Strategy & Consulting

To decide on the perfect marketing activities that will achieve your goals, we first need get to know you, your business objectives and your audience. From here we can putting together the roadmap for success.

Training & Workshops

Whether you would like to have the capabilities to carry out certain online marketing activities in-house, or if you just want to get a stronger understanding, we will provide the information, tools and support your need.

Reporting & Analytics

The joy of digital marketing is that you know exactly what your marketing achieves. We give you the insights, interpretation and recommendations, not just the data - and all our communications are jargon-free.

​Digital Marketing clients who got in touch and achieved great things: